Skillsets For Sales Success, Built One Skill at a Time
Top performers know that yesterday’s sales skills won’t win today’s deals.
Modern selling demands stronger fundamentals, sharper conversations, and a mindset built for constant change.
The sellers and sales leaders who consistently succeed are the ones who master the basics and continually refine their craft. The Seller’s Framework series gives you the practical tools, proven sales frameworks, and performance mindset to elevate your selling, deepen client value, strengthen leadership, and drive predictable, repeatable sales results.
Whether you’re new to B2B sales, a seasoned account executive, or a sales leader developing a team, these books will help you improve your skills, increase performance, and accelerate growth.
Explore the books below and start transforming the way you sell—and don’t forget to subscribe for updates, new releases, and ongoing sales training insights.
Sales Books
-
![Book titled "The Fundamentals of Selling" by Trevor Weber, featuring a green, white, and black color scheme with a man walking a winding path to a red flag. A guide to mastering core sales skills, mindset, and daily habits for consistent performance.]()
The Fundamentals of Selling
Strong sellers aren’t born—they’re built on fundamentals.
The Fundamentals of Selling helps new and experienced sellers master the core skills of modern B2B sales: prospecting with purpose, leading value-driven conversations, uncovering client needs, and building trust that accelerates deals. Through Jason and his mentor Maria, you’ll learn the practical frameworks behind sales performance, sales development, and consistent quota attainment.
The Fundamentals of Selling is the first book in The Seller’s Framework series—a story-driven, highly practical guide to strengthening your sales foundation and elevating every stage of the selling process.
-
![Book titled "Winning Complex Sales" by Trevor Weber, featuring a red, white, and black color scheme with a man walking a winding path to a red flag. Strategies and frameworks for multithreading deals, building value, and closing confidently]()
Winning Complex Sales
Enterprise deals require more than good conversations—they demand strategy, clarity, and the ability to lead complex buying groups.
Winning Complex Sales gives you the frameworks, language, and mindset to navigate executive meetings, influence decision-makers, manage procurement, and prove ROI with confidence. You’ll learn how to orchestrate multithreaded relationships, guide internal alignment, and turn complex buying journeys into clear paths to commitment.
Winning Complex Sales is the second book in The Seller’s Framework series—a practical, story-driven guide to mastering enterprise sales and leading high-value conversations that close.
-
![Book titled "From Seller to Sales Leader" by Trevor Weber, featuring a blue, white, and black color scheme with a man walking a winding path to a red flag. Practical tools for leading teams, coaching reps, and driving sustained performance.]()
From Seller to Sales Leader
Sales leadership requires more than hitting your own number—it requires developing others to hit theirs.
From Seller to Sales Leader equips you with the essential leadership frameworks to coach sellers, create accountability, build culture, hire effectively, and run a high-performing team. Follow Jason’s journey from top seller to B2B sales manager as he learns how to lead with clarity, emotional intelligence, and consistency.
From Seller to Sales Leader is the third book in The Seller’s Framework series—a practical, story-driven guide to modern sales leadership, people development, and building teams that win.
-
![Spotlights shining on a black wall with the words 'COMING SOON' illuminated. The Performance Mindset — lessons on mastering focus, resilience, and motivation to perform under pressure.]()
The Performance Mindset
In today’s fast-paced sales environment, mindset is your competitive advantage.
The Performance Mindset teaches you how to handle pressure, recover from setbacks, and build the mental resilience that drives consistent sales success. Blending neuroscience, practical strategy, and relatable storytelling, this book helps sellers and leaders strengthen focus, regulate emotions, and develop the habits that sustain high performance.
The Performance Mindset is an essential guide for anyone looking to improve their mindset, elevate their consistency, and perform at their best in sales, leadership, and life.
-
![Digital display with words 'COMING SOON' in glowing white letters with a background of stars, set on a circular stage. Discovery That Delivers — frameworks for uncovering customer needs, creating value, and driving meaningful conversations in sales.]()
Discovery That Delivers
The best sellers don’t pitch—they discover.
Discovery That Delivers shows you how to uncover business problems, map real outcomes, ask smarter questions, and lead conversations that create value. Through Jason’s 10-week Discovery Mastery Program, you’ll learn research-backed techniques for modern discovery, from multithreaded conversations to outcome-based questioning and strategic insight mapping.
Discovery That Delivers is a story-driven, research-supported guide that transforms discovery into your most powerful sales skill—helping you earn trust, deepen insight, and create measurable impact in every client interaction
About the Series
The Seller’s Framework series blends fiction and practicality, following Jason, a young account executive learning from his mentor, Maria. Through their journey, readers experience the real struggles and breakthroughs that shape every high-performing seller and leader.
The first three books form the core trilogy of The Seller’s Framework:
The Fundamentals of Selling: Build confidence, uncover client needs, and deliver value that earns trust.
Winning Complex Sales: Navigate executive conversations, align stakeholders, and win enterprise deals with strategy and presence.
From Seller to Sales Leader: Shift your identity, coach others, and lead with purpose through change and challenge.
But the story doesn’t end there. Additional books explore key concepts and principles that drive long-term success. Here are just a few of the future titles:
Discovery That Delivers
Leading With Value
Prospecting and Cold Calling
Business Acumen
Objection Handling
Client Research
Book Management
and more…
Each title connects back to the trilogy, expanding the lessons and giving you new tools to keep growing one skill, one principle, one breakthrough at a time.
Subscribe below for updates on new releases, author insights, and exclusive resources to help you sell and lead with confidence.
Trevor Weber has spent twenty years building a career in both B2B and B2C sales, working with clients across enterprise, education, government, healthcare, retail, and real estate. His background spans roles as an individual contributor, sales leader, and sales enablement professional, giving him a practical understanding of the challenges sellers face at various stages of their careers.
Trevor is a certified John Maxwell coach and DISC practitioner and holds a Master’s degree in Organizational Leadership. Drawing on this blend of hands-on sales experience and leadership training, he equips sellers and managers through both strategy and skill development. His approach blends real-world experience with coaching expertise, making him a trusted resource for sales professionals and leaders alike.
When not working, Trevor enjoys spending time with his wife and four children in Utah. He’s happiest outdoors, whether hiking, biking, or exploring new places, and he also pursues his creative side by writing fiction fantasy alongside his professional works on sales and leadership.
About Trevor Weber
Get in touch.
Whether you’re a reader looking to sharpen your sales skills or a business leader interested in collaboration, provide your information and we’ll respond as soon as possible.